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Event Planning and Tourism Marketing I and II

Event Planning and Tourism Marketing I No. 8139 1 year – 3 credits

Event Planning and Tourism Marketing II Course No. 8169 1 year – 3 credits

Advanced Career Education Center at Hermitage

ACE @ Hermitage Instructor: Leslie Perry

State Course Title: Hospitality, Tourism, and Recreation I, Hospitality, Tourism, and Recreation II

Year I – This course examines the components of marketing in the travel and tourism industry, including event planning. Students will develop or enhance competencies in the areas of communication, customer service, marketing, industry technology, economics, and management functions, and are provided with opportunities for hands-on, real-world applications.

Year II – This course is designed to provide students with an in-depth look at travel, tourism, destination marketing, and event planning. Students learn about business management, communications strategies, and the importance of sales and marketing in the travel and tourism industry. They will develop or enhance advanced competencies in the areas of human relations, finance, safety and environmental issues, industry-specific technology, promotional planning, and market research.

Students have the opportunity to become certified in the following area(s):

For questions, please contact the Business and Information Technology and Marketing Specialist at their page.

Please see your counselor or instructor if you have questions. Click here for more information on this program.

Employment Outlook U.S. Bureau of Labor Statistics, Occupational Employment Statistics click here

This episode explores the importance of the Hospitality & Tourism industry to Richmond and the state of Virginia. Part of that importance is finding the right people to work in the industry and Mr. Cario talked about the importance of young people starting their careers with Hilton and how Henrico Career and Technical Education helps them. Have a listen to this great interview and find out about the interesting building that became the Hilton Richmond. Lifetime Richmonders will know what I am talking about. Click here to listen.

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