2 years – 6 credits – Advanced Career Education (ACE) Center at Highland Springs
Radio Broadcasting & Journalism students receive their training in communications, broadcasting, and journalism. This two-year program includes both lecture-based and hands-on classes in radio and broadcast equipment, mass media and radio speech techniques. Students can often gain practical experiences working with local media outlets or at WHCE Mix 91, Henrico Counties own 3,000 watts FM radio station. Topics included in communications and broadcasting courses will include:
- Board operation
- Language training
- Live-to-tape broadcast
- Network collaboration
- Supporting and marketing a project
Beginning Electronic MediaThis aspect of the program familiarizes students with the basics of electronic media, which they will build upon through parts of the program. Students practice using microphones and audio systems. They create commercials and audio clips that they present in class. This radio broadcasting course is a practical, hands-on course that gives students the opportunity to get their feet wet in electronic media and decide if they really want to pursue careers in the field.
Students become familiar with radio equipment and its practical uses. They edit and produce clips using microphones and audio consoles. In the second year class, students operate alert systems equipment used to communicate with the FCC. This is hands-on through which candidates have access to radio equipment for class assignments.
Combines common techniques used in radio and sportscasting. Students are required to develop communication skills and practice developing stories by interviewing subjects. They practice creating radio announcements and reading the game commentary. Often, candidates are required to attend a specified number of events and create reports for them. You will do an on-air shift at Mix 91 FM.
Students have the opportunity to practice proper diction and pronunciation, examining how different styles convey a different feel. In addition to honing their radio personalities and professionalism, candidates examine how, especially in sports and politics, listeners will expect a certain station to have a specific slant. Students also begin planning radio shows, complete with station events, air breaks, commercials and music.
Brand creation for specific radio programs and entire radio stations is emphasized in this part of the class. Candidates develop marketing materials and learn ways to study and anticipate the way listeners will react. They also practice promoting the station by examining methods to encourage individuals to listen, using methods like prizes, giveaways and contests. Information about booking guests, screening calls and creating playlists to keep listeners engaged may also be covered.
Students have the opportunity to become certified in the following area(s):
- Audio-Radio Production
- Workplace Readiness
For questions please contact the Pre-Engineering and Industrial Careers, Agricultural Education, and JROTC Specialist at their page.
Please see your counselor or instructor if you have questions. Click here for more information on this program.
U.S. Bureau of Labor Statistics, Occupational Employment Statistics click here.