The Marketing cluster flexes your creative skills for a career in advertising, public relations, sales, or planning. This Career Cluster will prepare you to work on projects such as promotional campaigns, event planning and new sales techniques.
Market research analysts are expected to have favorable job prospects. Businesses will need more data and market research to understand consumer behavior, which will drive higher employment for market research analysts. More marketing managers will continue to be needed to plan, direct, and coordinate promotional campaigns. Employment of public relations (PR) specialists also is expected to rise due to the increased use of social media. PR specialists can help clients use social media sites, like Twitter and Instagram, effectively.
Middle School Courses
No Courses at this time
High School Courses
- Digital and Social Media Marketing: #8125
- Fashion Marketing I & II: #8140, #8145
- Marketing I: #8120
- Marketing II: #8130
Do You Like To…
- Communicate effectively with others?
- Organize, plan and multi-task?
- Be persuasive?
- Use your creativity and problem-solving abilities to serve others?
- Show your initiative and tenacity?
Sample Careers
- Manager of sales or information
- Researcher
- Sales Specialist
- Demonstrator or Product Promoter
- Wholesale or retail buyer
- Distributor
- Public Relations Manager or Specialist
- Marketing Communications or Promotions Manager or Specialist
High school certifications, licenses and related college majors:
| High School/Industry Certifications | Certificate/License | College Degree Examples |
| Customer Service & Sales Certification | Marketing | |
| Logistics Management | ||
| Entrepreneurship | ||
| Communications |
In Demand Careers
| Education Needed | Occupation | Median Salary | Job Growth Over next 10 years | Job Openings Projected over next 10 years |
| High School Diploma + Certification | Delivery Truck Drivers and Driver/Sales Workers | $32,020 per year | 5% (Faster than average) | 75,000 |
| Bachelor’s Degree or more | Market Research Analysts | $63,790 per year | 18% (Much faster than average) | 130,300 |
| Bachelor’s Degree or more | Sales Managers | $126,640 per year | 4% (As fast as average) | 15,400 |
| Bachelor’s Degree or more | Sales Engineers | $103,900 per year | 6% (Faster than average) | 4,100 |
| Bachelor’s Degree or more | Market Research Analysts | $63,790 per year | 18% (Much faster than average) | 130,300 |
| Bachelor’s Degree or more | Public Relations and Fundraising Managers | $116,180 per year | 9% (Much faster than average) | 8,100 |
Student Leadership Organizations
DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe.
Work-Based Learning
Work-Based Learning (WBL) is comprised of experiences related to students’ career interests, based on instructional preparation, and undertaken in partnership with local businesses or organizations. WBL enables students to apply classroom instruction in a real-world work environment. Work-Based Learning promotes Career Awareness, Career Exploration, and Career Preparation.
Career Ambassadors
The Career Ambassador Program offers high school seniors an opportunity to represent and share their experiences with career exploration and our CTE programs to prospective students and community supporters through elementary school Career Fairs, middle school Career Clubs, and district-wide events.
