The Marketing cluster flexes your creative skills for a career in advertising, public relations, sales, or planning. This Career Cluster will prepare you to work on projects such as promotional campaigns, event planning and new sales techniques.
Market research analysts are expected to have favorable job prospects. Businesses will need more data and market research to understand consumer behavior, which will drive higher employment for market research analysts. More marketing managers will continue to be needed to plan, direct, and coordinate promotional campaigns. Employment of public relations (PR) specialists also is expected to rise due to the increased use of social media. PR specialists can help clients use social media sites, like Twitter and Instagram, effectively.
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